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Fees
 Short-term projects, such as a strategy planning, market entry development, staff training, off-shore site assessment and ad hoc introductory visits to target markets with clients, attract day-rate fee-for-service charges. Longer-term market entry strategy implementation (i.e. long-term marketing and representation) is generally costed on the basis of a one-year retainer arrangement, with fees set according to each target market, the scale of the institution, the amount of time IVE staff would expect to spend in each market promoting the institution, and expected outcomes (i.e. marketability of the product).
Travel costs for generic marketing trips are shared amongst client institutions, which is one of the factors that make outsourced marketing using this model financially attractive.
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The University of Wollongong, Japan Office Project
In 1990 Peter Gainey set up and managed an office in Japan for The University of Wollongong.
Over five years:
• Japanese enrolments at UoW increased from seven to 128;
• UoW faculty bacame involved in significant collaborative projects with counterparts in Japan. |
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